Passo Ceramics

I designed a new logo & visual identity for a new business, Passo Ceramics. A start-up business selling contemporary designed and handmade terracotta pots and plants based in Nueva Ecija.

Sketching process using a dotted notebook and Staedtler Mars Lumograph black pencil (HB and 2B).
Gridlines and geometric style using Adobe Illustrator CC 2020.
I like how the image forms a letter p which also includes all the letters in the name Passo, the initial of the Ceramic, and a heart that conveys passion.
Balancing the graphic icon and business name.
Black on white version.
White on black version.
Business card mockup presentation.
An image from is used in the presentation of the logo that is easily engraved into a clay pot.

Need a customer-focused logo design?

Let’s create this together.