I designed a new logo & visual identity for a new business, Kape Heads. It was inspired by an addiction to coffee and consumes a lot of coffee. It is a coffee shop that specializes in cappuccinos. They sell pastry items like cookies and bread, as well as create customized coffees. With a slogan of "love people love kape".
The chosen design during the sketching process using a dotted notebook, and uni KURU TOGA 0.5 HB.
Converting from sketching to a vector using Adobe Illustrator CC 2020.
The balancing of text and logo icon/symbol/mark based on the gridline and customizing the typography.
Black and white version. The logo design needs to be good in black and white.
Horizontal lockup and monochrome version.
This mockup is for presentation purposes only.
Logo design in the image background.
Need a customer-focused logo design?
Let’s create this together.